GazeReader is a toolbox for a point-process derived GLM analysis of eye tracking data in Matlab (Mathworks, Nattick, MA). It was developed with the following goals in mind:

1. Flexible yet well ordered integration of the steps involved in linear model specification, fitting, selection and review.
2. Ease of use and efficiency in specifying and comparing numerous alternate models through both a graphical interface and Matlab scripting.
3. Simple error checking and review of model fitting and procedures.
4. The ability to display model data side by side with raw eye-tracking data along with any appropriate stimulus related background images in order to facilitate interpretation.
5. Efficiency of numerical model fitting.

Data loading, model specification, fitting and review are organized into a sequence of events, each of which is handled by a separate module in the toolbox. The graphical interface was created using the Matlab graphical user interface development environment (GUIDE).